Appropriate Content for External Marketing in Australia
To make it easier for you to use our resource library without getting into trouble with Australian National Law advertising guidelines we have been working with the Australian Chiropractic Association (ACA) and some of our Australian based members to identify which of our products are acceptable for external marketing (i.e. on your website, in emails and in social media) purposes in Australia.
This section contains all the ‘safe’ content for external marketing in Australia– to the best of our knowledge!
This section does not yet have many resources in it, but we will be adding to it as we work through the animations and social media content with the ACA and members who have had feedback from the Australian Health Practitioner Regulation Agency (AHPRA).
Please be patient with us as this takes time and a lot of effort! We will keep adding to this section as we discover more about which of our other whiteboard animations are acceptable to them! Each country sets its own rules about what is ‘acceptable’ level of evidence, hence this is a time-consuming process.
And remember for in-house marketing, inside your office, ALL of our resources are safe to use – because you are there to be able to discuss the limitations of the various studies we present!
Please note that at the end of the day you are responsible for your advertising. However, to make things as easy on you as we can we have created this section to compile content that, we are as sure as we can be is ‘safe’ for you to use in external marketing in Australia (i.e. on your website, in emails, and in social media). This is either because we have heard back from members that these animations and social media content have been ‘approved’ by AHPRA, or we are 99% sure they should be (after discussions with the ACA), because they are about research regarding a condition we know we have ‘enough’ clinical evidence, according to the AHPRA guidelines.
To view advertising guidelines please go to the AHPRA website to assist your compliance.
For ACA members go can view the Advertising Compliance Hub.
I hope that this assists your informed decision-making process and help you operate in compliance with professional standards and advertising laws in Australia.